evian baby and me commercial analysis

Wednesday, May 18, 2022 Edit

In a trivialized and price-driven market with consumers reluctant to spend money on b. This isnt the first time Evian has scored big with its baby advertising shenanigans.

Evian Baby Me The Marketing World

The advert i have decided to analyse is one of my person favourites.

. The Evian Roller Babies and the Baby and Me ads portray a global dancing community formed by people of different races genders and ages. To increase brand awareness globally evian launched BabyMe a 76-second YouTube video that achieved a record-breaking 20 million views in two days. Evian used its Live Young slogan to prompt its audience to perceive the similar impression of the spry lively and young babies.

Evian the water brand from Danone is urging consumers to rediscover their inner baby in its first TV spot in two years returning to the baby theme from Rollerbabies and Baby Inside. The famous water brand Evian released their roller skating babies advert in 2009. Roller Babies Baby and Me.

The video has racked up more than 13 million views since it went live on YouTube on Friday. Several people join the first dancers. The infants introduced by BETC Paris in 1998 with the beloved French spot Water Babies and made famous a decade.

The ad shows that anyone can enjoy being youthful regardless of his. November 6 2015 by SophieGollop. The Chicago bus stop ad and the Evian playground both build a community.

Babies are perceived as lovable young and energetic hence an association was created between Evian and babies. Go behind the scenes and see how the evian Babies and YouTube TrueView garnered 100 million views in. The interactive theme between the hero and their babies were full of fun the click rate was over a 600 million within a week on Youtube.

Power Of Dance Video Analysis. In years 2009 and 2013 Evian produced two advertising respectively. Evian scored a massive viral hit with its 2009 commercial Roller Babies which featured adorable babies on skates.

April 19 2013. In conclusion throughout the campaign Evian has tried to establish a community among its audience who can hopefully become customers. According to them the brand had been accepted as healthy for the babies way back since 1935.

In a new commercial from the water company adults see themselves as babies in their reflections and an epic dance party ensues. The ad included babies on roller skates doing all sorts of tricks obviously it was just special effects to show the rejuvenating effects of mineral water. This commercial used a baby-and-adult mirrored-dancing concept to highlight their Live Young slogan.

The Record Breaking Love Affair Between evian and YouTube. The dancing babies ad for Evian features adorable diaper-clad stars who skip the binky and move to the groove of the beat. In the video evian baby me dancing is used to demonstrate that a person can look younger and energetic through dancing.

The dance central 3 TV commercial featuring usher tells. Evians Roller Babies video holds the official Guinness World Record for most viral video ad of all time. These advertisements gave a strong link between drinking Evian bottled water and keeping the youth.

Evian justifies its fascination for using babies in their various ads. The video shows that dancing gives people a reflection of looking younger EvianBabies 2013. The ad is a follow-up to the 2009 Evian commercial that featured roller.

In 2009 the companys Roller Babies commercial which featured roller. The company released a follow up. Here comes the Hotsteppe.

As well as the commercial which launches this Sunday April 21 on TV in a dozen countries including France Belgium Switzerland Germany the. In 2013 Evian launched Baby Me its third major campaign with BETC since 1998. Case Study Baby Me case study for Evian by BETC Paris - SUMMARY.

Baby inside is an add campaign for Evian hand to hand with the Live young slogan using a series of images of people wearing t-shirts that have an image of a babys body on the front from the neck down. Evians babies are back and they look more familiar than usual. The idea behind this video was to allow consumers to reconnect with their inner child in line with the brand promise.

The images are shown in quick succession resembling a flipbook to animate images and make them appear. Launches Baby Me campaign.

Evian Launches Baby Me Application